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SBD Global/January 24, 2013/Marketing and Sponsorship

Paris St. Germain Signs "Exclusive Agreement" With Ticket Exchange Company Viagogo

Ligue 1 Paris St. Germain has "signed an exclusive agreement" with online ticket exchange company viagogo, according to LE FIGARO. The deal will allow members of PSG that cannot attend the game the possibility of "reselling their seats to a person that was not able to get one." PSG is the "first club in Ligue1" to sign a contract with viagogo. The company has deals with 10 English clubs including Manchester City, Chelsea, and Newcastle United, and 10 German teams including Bayern Munich and Schalke 04. Viagogo is also an official partner of Roland Garros and the BNP Paribas Masters (LE FIGARO, 1/23).
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