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SBD Global/January 23, 2013/Media

Mexican Broadcaster Televisa To Increase Sports Coverage In 2013 According To CEO

Mexican broadcaster Televisa CEO Emilio Azcarraga said that the company "would increase its sports coverage" in '13, focusing on football, and launch an English-language channel developed by Univision and ABC News, according to REUTERS. Azcarraga did not reveal when the new channel will be launched. The venture will "bank on the rising number of Hispanic viewers" in the U.S. Televisa provides "most of Univision's primetime programming." Additionally, the Mexican broadcaster will move "heavily into social media and audience participation to improve its sports coverage," again concentrating on football, an area it and No. 2 broadcaster, TV Azteca, "have ruled for years, but now face rising competition from the world's richest man, Carlos Slim." Azcarraga said, "We are launching a new soccer social media platform ... where everybody can add content" (REUTERS, 1/22).

From CNN EXPANSION, in Spanish.
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