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SBD Global/January 23, 2013/Marketing and Sponsorship
X Games To Begin With Four Global Sponsors; ESPN Announces Worldwide TV Partners
Published January 23, 2013
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GLOBAL TV PARTNERS: As ESPN's X Games becomes a global property, the network and its various Local Organizing Committees announced agreements with TV partners in each of the four host markets outside of the U.S. -- France, Brazil, Spain and Germany. ESPN also announced syndication deals in several other markets. The first group of global TV partners will be joined by others in the months ahead, as ESPN continues discussions with potential distributors around the world. The 2013 X Games in Aspen will be televised in 184 countries, reaching more than 430 million homes (ESPN).