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SBD Global/January 22, 2013/Media
Sat.1 Obtains Strong Ratings For NFL Championship Games Broadcast
Published January 22, 2013
HANDBALL HIGHS: DWDL's Alexander Krei reported German public broadcaster ZDF "received great viewing numbers" with its broadcast of Germany's round of 16 match-up against Macedonia from the Int'l Handball Federation Men's World Championship. A total of 5.43 million viewers tuned in to watch Germany's 28-23 victory on Sunday. The number equaled a 24.9% market share. In the target demographic, the game obtained a 20.8% share. German free-to-air TV channel Sport1 aired the world championship game between France and Iceland at 8pm local time. France's 30-28 victory was watched by 260,000 viewers and received a 0.7% market share. In the target demographic, the game obtained a 0.8% share (DWDL, 1/21).
TENNIS & SNOOKER: DWDL's Krei also reported pan-European broadcaster Eurosport "obtained respectable ratings" for its broadcast of the Australian Open fourth round match between Novak Djokovic and Stanislas Wawrinka. The more than five-hour long match was watched by 160,000 viewers. Eurosport, which aired the match at 9am German time, reached a 1.2% market share. In the target demographic, Djokovic's victory obtained a 0.7% share. At 9pm, Eurosport's live broadcast of the Snooker Masters from London attracted 320,000 viewers and reached a 1.1% share (DWDL, 1/21).
ARMSTRONG STRONG IN AUSTRALIA: In Sydney, Michael Bodey reported Lance Armstrong's admission of guilt to Oprah Winfrey was "the highest-rating program on subscription television on Friday." Discovery Channel’s broadcast of "Oprah and Lance Armstrong: The Worldwide Exclusive Part 1," in which the disgraced cyclist "admitted to blood doping, bullying and lying, averaged 186,000 viewers nationally and had another 86,000 viewers for a repeat." The follow-up episode on Saturday "averaged 100,000 viewers, to rank second for the day behind the Big Bash League final" (THE AUSTRALIAN, 1/21).