Sky Media Increases Revenue By 31.5% During First Half Of '12-13 Bundesliga Season

Sky Media Network, the marketing company of pay-TV network Sky Deutschland, "has increased its revenue during the first half of the '12-13 Bundesliga season by 31.5% in comparison to the previous year," according to Alexander Krei of DWDL. The network's "traditional spaces for commercials" are 96.3% occupied. The occupation rate "was only 65%" a year ago. Nevertheless, the marketing "continues to be difficult as it is hard to determine the exact viewing number for Sky's football broadcasts." A new study at Sky-Sports Bars found out that "an additional 530,000 viewers watched the game between Bayern Munich and Borussia Dortmund at sports bars in December." The number "equals a ratings plus of more than 40%" (DWDL, 1/21).