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SBD Global/January 22, 2013/Marketing and Sponsorship

Royal Bank Of Scotland Agrees To Extend Six Nations Title Sponsorship Deal

The Royal Bank of Scotland "will continue" as Six Nations Championship title sponsors until at least '17, according to the PA. Tournament organizers revealed the Six Nations Council and RBS have agreed to a four-year extension of their existing partnership. RBS took over the tournament's sponsorship in '03. The competition, which kicks off this season on Feb. 2, is "currently televised in more than 160 countries." Defending champions Wales will kick-off the '13 tournament against Ireland in Cardiff, with England hosting Scotland and France facing Italy on the opening weekend (PA, 1/20).
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