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SBD Global/January 22, 2013/Marketing and Sponsorship

Marketplace Roundup: Lyon Agrees To PokerStars Sponsorship

Ligue 1 club Lyon has agreed to a sponsorship deal with online poker operator PokerStars. The agreement will see video branding for the company appear on screens inside the club's 40,000 seat Stade Gerland (Lyon). ... German Handball Bundesliga club Tus N-Lübbecke has expanded its partnership with photo retailer Foto Dröge. Starting with this year Foto Dröge joined the ranks of team title sponsors. The local retailer has been part of Lübbecke's sponsorship pool since '00 (Tus N-Lübbecke). ... Building on a three-year partnership, adidas and the Standard Chartered Dubai Marathon have joined forces for this year's marathon, to be held on Friday. Adidas will provide all participants, marathon officials and volunteers with commemorative adidas apparel that has been exclusively designed for the occasion. All registered runners will also receive an official adidas race shirt, created exclusively for Standard Chartered Dubai Marathon with adidas' ClimaCool technology (Adidas).
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