Ecclestone, HMRC At Odds Over Tax Bill Omega Renews With Team New Zealand Crystal Palace Takeover Talks Break Down FIFA Sponsors Express Qatar Concern Mexico, Germany Could Host NFL Games Rangers Chair Expects To Invest $30M Study Reveals Growing Naming Rights Trend Havas Media Group Agencies Merge Marketplace Roundup Sony Renews Champions League Backing
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/January 22, 2013/Marketing and Sponsorship
McIlroy Causes 'A Stir' By Reverting Back To Titleist Putter After Signing New Nike Deal
Published January 22, 2013
PLAYING PARTNERS: McIlroy and Woods' new Nike commercial was a topic during GOLF.com's weekly roundtable discussion, and SI Senior Editor Mark Godich said, “I think it's great. Tiger comes off as likable. I also think that if this keeps up, Rory just might help Tiger rehabilitate his image.” SI’s Gary Van Sickle said, “The commercial is a winner, even after you learn that Rory and Tiger were never together for the filming.” Golf Magazine Senior Editor Mike Walker said, “The commercial explains why McIlroy went with Nike: they know how to create stars" (GOLF, 1/20).
A 'PR NIGHTMARE': In Dublin, Karl MacGinty wrote "the honeymoon appeared to be turning into a PR nightmare" for Nike following Monday's sponsorship announcement in Abu Dhabi. In fairness, "his old putter made precious little difference" as McIlroy completed his 36 holes at 6-over, four strokes off the cut. McIlroy: "It's the first week. I wouldn't read too much into the change. If anything, it's more the Indian than the arrow." Nike "dismissed any suggestion of dismay with his decision to discard their putter." A Nike spokesperson said, "We understand it takes time. It's a process and we're confident he'll change when he's ready" (IRISH INDEPENDENT, 1/19).