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SBD Global/January 21, 2013/Media

Bundesliga Broadcasts Dominate Saturday's TV Ratings; AFCON 2013 Nets Low Numbers

The first gameday of the second half of the '12-13 Bundesliga season "rewarded pay-TV Sky with great ratings on Saturday afternoon," according to Manuel Nunez Sanchez of QUOTEN METER. An average of 1.4 million viewers tuned in to watch Sky's simulcast of all five Bundesliga games on Saturday afternoon. The broadcast, which started at 3:30pm local time, obtained a 8.2% market share. In the target demographic 14-49, Sky obtained a 11.2% share. Saturday's Bundesliga top match between Werder Bremen and Borussia Dortmund, which also aired on Sky, was watched by 950,000 viewers. The game, which started at 6:30pm, received a 6.2% market share in the target demographic. German public broadcaster ARD's Bundesliga gameday summary show "Sportschau" attracted 5.4 million viewers. The number equaled a 21.3% share. In the target demographic, the Sportschau, which aired a 6:30pm, "obtained an outstanding" 16.6% market share. (QUOTEN METER, 1/20).

AFRICA CUP OF NATIONS: QUOTEN METER's Sanchez also reported that Eurosport's Africa Cup of Nations broadcast on Saturday "received low ratings and could not compete with the Bundesliga." Eurosport's broadcast of the opening game between South Africa and Cape Verde was watched by 110,000 viewers. The game, which started at 5pm German time, obtained a 0.5% market share. In the target demographic, the scoreless tie was watched by 10,000 viewers or a 0.2% share. Following the South Africa vs. Cape Verde game, Eurosport aired the game between Angola and Morocco at 8pm. The second game, which also ended 0-0, attracted 80,000 viewers or a 0.3% share. In the target demographic, the game was watched by 40,000 viewers, which also equaled a 0.3% share (QUOTEN METER, 1/20).
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