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SBD Global/January 21, 2013/Marketing and Sponsorship

Brasileiro Club Botafogo Renews Title Sponsorship Deal With Guaraviton

Brasileiro club Botafogo has "renewed its title sponsorship deal" with the Viton 44 group until the end of '13, according to MAQUINA DO ESPORTE. For the third consecutive season, the company will have the logo of its natural drink brand Guaraviton on the front, lower back and sleeves of the Rio de Janeiro team's jersey. The brand will also be exposed on ad boards in the team's Engenhão stadium. Viton 44 President Neville Proa spoke about the renewal of the contract. Proa: "We had very satisfying results, it is not just the jersey of a club, it's the shirt of Botafogo. A traditional team where many great players have played that has a great fan base. The growth we had over the past three years was very good throughout Brazil" (MAQUINA DO ESPORTE, 1/18).
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