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SBD Global/January 21, 2013/Marketing and Sponsorship

Marketplace Roundup: ManU Signs Three-Year Deal With Japanese Paint Manufacturer

ManU has signed a three-year sponsorship with Japanese paint manufacturer Kansai. Kansai, which was founded in 1918 and currently ranks as the top paint brand in Japan and Africa, becomes ManU's first "official paint partner" (Chris Botta, SportsBusiness Journal). ... Premier League club Aston Villa "appear to be on the look-out" for a new club sponsor as its two-year deal with Genting comes to an end. The Birmingham club will be in the market for a new commercial partner as its current £16M ($25.4M) deal expires in the summer (London DAILY MAIL, 1/20). ... Telecom company Globacom will become the title sponsor of the Nigeria Premier League starting on Feb. 1. NPL and Globacom will enter into a four-year title partnership deal worth N2.6 billion ($41M) (ISPORTSCONNECT, 1/18). ... Brazilian surfer Gabriela Medina has agreed to a sponsorship deal with Oakley for the next three years (MAQUINA DO ESPORTE, 1/18) ... . German 3rd League side Wacker Burghausen has revealed that engineering and construction company M+W Germany has ended its sponsorship deal with the club. Instead of M+W's logo, the team's jersey will feature the slogan "sei wacker!" (be wacker!) on its sleeve. The club is already in talks with various partners about an expansion of their sponsorships (Wacker Burghausen). ... German sportswear company Jako has signed triathlete Daniel Unger as a brand ambassador (Jako).
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