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SBD Global/January 21, 2013/Marketing and Sponsorship

Basketball Bundesliga Signs New Partnership Deal With Insurance Company Allianz

The Basketball Bundesliga (BBL) has agreed to new partnership deal with German insurance company Allianz to become the league's official youth and insurance partner. The new partnership, which will run through June '15, will focus on the development of a social media page on Facebook targeted toward youth basketball players. All teams in Germany's two youth Bundesligas NBBL (U19) and JBBL (U16) will feature Allianz's logo on its jerseys. In addition, Allianz was present at the BBL All-Star Day on Saturday in Nuremberg with baseline-branding underneath the baskets, on an LED board in camera view and with commercial spots on the arena's video screen (BBL).
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