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SBD Global/January 17, 2013/Media

ARD Again Obtains Top Ratings For Its Int'l Handball World Championship Broadcast

German public broadcaster ARD "received once again high ratings" with its broadcast of Germany's third group stage game of the Int'l Handball Federation World Championship against Argentina, according to Sidney Schering of QUOTEN METER. However, the numbers "were lower than in the first two games." A total of 3.49 million viewers tuned in to watch Germany's 31-27 victory. The number equaled a 13.6% market share. In comparison, the first two games obtained market shares of 16.3% and 19.4%, respectively. In the target demographic 14-49, the game was watched by 900,000 viewers and received a 10.6% share (QUOTEN METER, 1/16).
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