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SBD Global/January 17, 2013/MediaPrint All
TF1 has acquired the rights to air the Champions League final in France from pay-TV channel Canal+ for the next three seasons in a €2.5M ($3.3M) a year deal, according to Etienne Moatti of L'EQUIPE. Canal+ was legally forced to put the final up for auction as the game is on the list of "sporting events of major importance" that must air on free-to-air TV. The agreement will see TF1 air the finals in '13, '14 and '15. TF1 beat out M6 and France Télévisons for the rights to European football's biggest club event (L'EQUIPE, 1/15).
Int'l media rights company MP & Silva is launching a new office in Paris to strengthen its business operations in Europe. The Paris office will be the company's eighth establishment in Europe and its 15th office globally. Country Dir Pierrick Ysern will work in Paris in close coordination with Managing Dir for Europe Roberto Dalmiglio. Ysern is a French national who joined MP & Silva in Sept. '11 to manage specific projects and properties related to tennis and football. Group CEO Andrea Radrizzani said, "Through a focused and dedicated approach, we aim to strengthen our commitment to broadcasters and rights holders in France, especially servicing the French Tennis Grand Slam, Roland Garros and the French football Ligue 1 (MP & Silva).
U.K. TV and newspaper advertising revenues "declined last summer during the period including the London Olympics, while outdoor advertising was significantly boosted," according to Mark Sweney of the London GUARDIAN. The outdoor advertising sector -- including billboards, posters, taxis, buses -- was the "big Olympic winner." Outdoor advertisers reported an increase in revenues of 25.4% year-on-year in the three months ending in September. TV ad spending fell 7.2% year-on-year over the summer period, more than £200M ($321M) "less than brands spent in the second quarter." Total U.K. press advertising revenues -- including national and regional papers and magazines -- fell 9.6% year-on-year in the third quarter of '12. However, this was "marginally better" than the second quarter fall of 11.7% and the first quarter drop of 10%. Brands "pumped money into TV advertising during Euro 2012 in the second quarter," most notably ITV, but "pulled hundreds of millions of spend over the London Olympics as viewers flocked to the ad-free BBC." The £200M-plus fall in TV ad spending "was the biggest factor in total U.K. ad spend growth being limited" to just 0.8% growth in the third quarter of '12. The figures were published on Wednesday by the Advertising Association and research company Warc (GUARDIAN, 1/16).
German public broadcaster ARD "received once again high ratings" with its broadcast of Germany's third group stage game of the Int'l Handball Federation World Championship against Argentina, according to Sidney Schering of QUOTEN METER. However, the numbers "were lower than in the first two games." A total of 3.49 million viewers tuned in to watch Germany's 31-27 victory. The number equaled a 13.6% market share. In comparison, the first two games obtained market shares of 16.3% and 19.4%, respectively. In the target demographic 14-49, the game was watched by 900,000 viewers and received a 10.6% share (QUOTEN METER, 1/16).