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SBD Global/January 17, 2013/Marketing and Sponsorship
Seeing Red: Color Of McIlroy's Shirts On Sunday Could Say A Lot About New Nike Deal
Published January 17, 2013
NIKE'S LAW: In London, Matthew Syed wrote, "We should probably call it Nike’s Law: the quantity of bulls*** is proportionate to the amount of truth that needs to be concealed. The more obvious the facts, the more bulls*** you need to scatter around to divert everyone’s attention." The law was exemplified in the presentation of McIlroy in Abu Dhabi on Monday as the face of Nike Golf in "one of the most comical press conferences in sporting history." Anyone "with two brain cells understands the Nike business model." The American multinational "produces sportswear and equipment using cheap labour in Asia." Having produced the gear, Nike approaches sportspeople who have "invariably made it to the top without any help from or association with the company and signs them up." It wants people "to see McIlroy using Nike and to infer that McIlroy's brilliance is a consequence of the association." These inferences "are patent nonsense, of course" (LONDON TIMES, 1/16).