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SBD Global/January 17, 2013/Marketing and Sponsorship

IOC Plans To Replace Tech Sponsor Acer This Year, Not Necessarily In Same Category

IOC Marketing Commission Chair Gerhard Heiberg said that the organization is "planning to add a new sponsor" in '13 to replace computer manufacturer Acer, whose contract expired last year, according to Karolos Grohmann of REUTERS. Heiberg said, "The London 2012 Games were an absolute great success both for organisers and for the sponsors, and it makes it easier to talk to companies after London." He said that the new sponsor does not necessarily have to be a computer company, and instead will "reflect the changing electronics trends." Heiberg: "We have plans and we are looking at that (computing) category, and I hope to see the deal within the year." The new sponsor will push the IOC's TOP sponsor program revenues for the period from '13-16 above the $1B mark "for the first time" Heiberg added that the IOC is also "looking to add one more company apart from the electronics partner," but he did not say in which category that will be (REUTERS, 1/16). 
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