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SBD Global/January 16, 2013/Media

STAR Sports Appoints Sidhu As Brand Ambassador For Hero Hockey India League

STAR Sports "has appointed Navjot Singh Sidhu as the brand ambassador of the inaugural edition of Hero Hockey India League" that started Monday, according to Gaurav Laghate of the Indian BUSINESS STANDARD. The inaugural edition of the field hockey league "is being broadcast with Hindi commentary on STAR Sports, while STAR Cricket will broadcast select matches of the league in English." The matches "will also be streamed live on YouTube." A total of 34 matches will be played across 24 match days. The broadcaster "has also unveiled a panel of hockey experts and presenters who will do commentary on live telecast" as well as pre- and post-match analysis throughout the league. The Hindi commentary panel includes former Indian players Mir Ranjan Negi, Jugraj Singh, Deepak Thakur, Mohammed Shahid and Pargat Singh. The English commentary panel comprises of Viren Rasquinha, Cedric D’Souza, AB Subbaiah and Sandeep Somesh (BUSINESS STANDARD, 1/14).
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