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SBD Global/January 15, 2013/Media

Biathlon Tops Sunday's TV Ratings In Germany; Australian Open Has 'Room For Improvement'

German public broadcaster ZDF "has obtained respectable ratings" with its broadcast of Germany's second group game of the 2013 Int'l Handball Federation World Championship, according to Alexander Krei of DWDL. A total of 4.09 million viewers tuned in on Sunday afternoon to watch Germany's 25-23 loss by the hands of Tunisia. The number equaled a 16.3% market share. In the target demographic 14-49, the game, which started at 5:21pm local time, obtained a 12.8% share. Ahead of the handball game, the country's second public broadcaster ARD "received even higher ratings with its biathlon coverage." The women's mass start race from Ruhpolding, Germany, which started at 1pm, attracted an average of 4.77 million viewers. The number translated into a market share of 28.4%. The men's mass start race, which followed the women's race, was watched by 5.21 million viewers.

FOOTBALL RATINGS: DWDL's Krei also reported German sports channel Sport1 "received good ratings for its football broadcasts" on Sunday. The broadcast of the Wintercup indoor tournament from Dusseldorf, Germany, which was won by Borussia Dortmund attracted 400,000 viewers. The number equaled a market share of 2%. In the target demographic, the tournament obtained a 2.2% share. Following the tournament, Sport1 aired the test match between Bayern Munich and SpVgg Unterhaching. The game attracted 610,000 viewers and received a 2% market share (DWDL, 1/14).

AUSTRALIAN NIGHTS:
QUOTEN METER's Manuel Weis reported "Eurosport's ratings for the first night of the Australian Open leave room for improvement." Eurosport attracted an average of 30,000 from 1-3pm German time. As usual during tennis tournaments "the interest of viewers in the first round is very limited, meaning the numbers will almost certainly increase in the next couple days." The first Australian Open night received a market share of 0.6% (QUOTEN METER, 1/14).
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