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SBD Global/January 15, 2013/Media
Biathlon Tops Sunday's TV Ratings In Germany; Australian Open Has 'Room For Improvement'
Published January 15, 2013
FOOTBALL RATINGS: DWDL's Krei also reported German sports channel Sport1 "received good ratings for its football broadcasts" on Sunday. The broadcast of the Wintercup indoor tournament from Dusseldorf, Germany, which was won by Borussia Dortmund attracted 400,000 viewers. The number equaled a market share of 2%. In the target demographic, the tournament obtained a 2.2% share. Following the tournament, Sport1 aired the test match between Bayern Munich and SpVgg Unterhaching. The game attracted 610,000 viewers and received a 2% market share (DWDL, 1/14).
AUSTRALIAN NIGHTS: QUOTEN METER's Manuel Weis reported "Eurosport's ratings for the first night of the Australian Open leave room for improvement." Eurosport attracted an average of 30,000 from 1-3pm German time. As usual during tennis tournaments "the interest of viewers in the first round is very limited, meaning the numbers will almost certainly increase in the next couple days." The first Australian Open night received a market share of 0.6% (QUOTEN METER, 1/14).