SBD Global/January 15, 2013/Media
German Public Broadcasters ARD, ZDF Agree To Show 2013 IAAF World Championships
Published January 15, 2013
The Int'l Association of Athletics Federations has agreed to a broadcasting deal in Germany for the 2013 IAAF World Championships in Moscow, Russia. The agreement was concluded between Sport A, the sports buying rights agency of German public service broadcasters ARD and ZDF, and IEC in Sports, the IAAF’s exclusive media agency for European and African rights for the IAAF World Athletics Series of which the biennial IAAF World Championships are its jewel. Under the terms ARD and ZDF will televise the nine-day event, which will take place from Aug. 10-18, guaranteeing to transmit live coverage from all evening sessions (IAAF).
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