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SBD Global/January 15, 2013/Marketing and Sponsorship

World No. 1 Victoria Azarenka Becomes First Tennis Player To Partner With Red Bull

Victoria Azarenka has become the first tennis player to sign with Red Bull.
World No. 1 tennis player Victoria Azarenka, of Belarus, has agreed to a multi-year endorsement deal with Red Bull, which makes her "the first tennis player signed by the beverage giant," according to Kristi Dosh of ESPN. The deal adds to Azarenka's "growing stable of corporate partners," which includes Citizen Watch, American Express, Six Star Nutrition and Wilson. Azarenka joins Red Bull’s growing list of athletes outside of the action sports world. Other Red Bull athletes in U.S. professional sports include NBA players Blake Griffin, Rajon Rondo, and Deron Williams, MLB players Tim Lincecum and Jimmy Rollins, and NFL players Reggie Bush and DeMarcus Ware (ESPN, 1/14).
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