Roc Nation Rides Alliance Into Football NBA Signs Marriott For Int'l Games BCCI Sells Title Rights For $32M Football League Partners With Liftshare Marketplace Roundup Herrera Removed From TV Commercials Santander's Ferrari Deal Paying Dividends MTN Ends Backing Of Qhubeka Cycling AC Milan Partners With Online Broker GKFX Marketplace Roundup
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SBD Global/January 14, 2013/Marketing and Sponsorship
Marketplace Roundup: French Handball Partners With Oasis
Published January 14, 2013
DEALS ON THE GREEN: Time Warner Cable has partnered with English professional golfer Ian James Poulter in support of its Enjoy Sports Better initiative. The deal will feature Poulter in a national advertising campaign, as well as appearances at golf tournaments and exclusive opportunities with customers in TWC markets (TWC). ... Audi Australia has signed on as the presenting partner of the 2013 Australian Amateur Championships, which begin in Melbourne next week (Golf Australia).