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SBD Global/January 14, 2013/Marketing and Sponsorship

Marketplace Roundup: French Handball Partners With Oasis

The French Handball Federation (FFH) has agreed to a partnership with soft drink brand Oasis. The deal is for four years and will see the company's logo on the men's and women's national team uniforms. Terms of the deal were not disclosed (FFH). ... Ligue 1 club Nancy has signed a three-year kit deal with Nike. The American sportswear company will replace Umbro starting next season (Nancy). ... German Hockey League (DEL) club Krefeld Pinguine has started selling "Good Bye Christian" fan shirts to commemorate the departure of defenseman Christian Ehrhoff back to North America to rejoin the NHL Buffalo Sabres. The shirt will be available for three weeks and has a price tag of €18 ($24) (Krefeld Pinguine). ... Serie A club Internazionale has agreed to a deal with Iberostar Hotels & Resorts. The Spanish company becomes the 13th firm in the Milan club's official partner category (SOCCEREX, 1/11). ... Thai Beverage has increased its sponsorship of the Volleyball Association of Thailand from 16.5M baht ($545,000) a year to 25M baht ($826,000) a year after the previous deal ended last month. The new deal will last for four years (BANGKOK POST, 1/11).

DEALS ON THE GREEN: Time Warner Cable has partnered with English professional golfer Ian James Poulter in support of its Enjoy Sports Better initiative. The deal will feature Poulter in a national advertising campaign, as well as appearances at golf tournaments and exclusive opportunities with customers in TWC markets (TWC). ... Audi Australia has signed on as the presenting partner of the 2013 Australian Amateur Championships, which begin in Melbourne next week (Golf Australia).
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