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SBD Global/January 14, 2013/Marketing and Sponsorship
Adidas Unveils New Stella McCartney Tennis Apparel Line In Melbourne On Mirror Court
Published January 14, 2013
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THE MONEY-DROP: In London, Kevin Mitchell wrote, "Women's tennis does glitz. It shimmers and shimmies, it sells beauty that has little to do with the loveliness of a drop shot but everything to do with the money-drop," and Robson "seems to have picked up on the concept as deftly as the sport's queen of glamour, Maria Sharapova, who has spent much of her time leading up to the start of the Australian Open pumping up her latest sponsored commodity, a sugary sweet for love-struck teens called Sugarpova" (GUARDIAN, 1/13).