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SBD Global/January 14, 2013/Marketing and Sponsorship

BMW To Replace Renault As French Rugby Automobile Sponsor

The French Rugby Federation (FFR) has revealed a partnership with BMW, according to LES ECHOS. The German car brand will replace Renault, which had been a partner of the FFR since '08. A spokesperson for the FFR said, "Since the 1st of January 2013, BMW has partnered with the French rugby federation as an official partner in the automobile category. The brand will thus be a partner of French rugby and the France XV for the next four years." In December, Renault revealed it "did not wish to increase its financial participation in the sponsoring of the FFR" and that the contract would not be renewed. A number of sources said that the new contract with BMW was worth €4M ($5.3M) annually, compared to the €3M ($4M) the FFR received form Renault (LES ECHOS, 1/11).
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