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SBD Global/January 11, 2013/Media

SRF Loses Viewers Despite Broadcasts Of The London Games, Euro 2012

Swiss public broadcaster SRF "once again lost viewers, despite crowd-pulling sporting events in '12," according to BLICK. The ratings decline "has not come to an end." The SRF "is losing viewers." Last year, the broadcaster's "average daily market share was only 29.3%." In '11, SRF's market share "dropped under the psychologically important 30% mark to 29.8%." In '12 this downward trend continued despite having the London Games and Euro 2012 in its program. SRF issued a statement saying that "this trend correlates with industry expectations." More and more "providers move in a limited market." The decline "is also due to Internet TV usage, which was not measured in '12, but will be taken into consideration starting next year" (BLICK, 1/10).
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