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SBD Global/January 11, 2013/Marketing and Sponsorship
Rory McIlroy To Officially Announce Nike Deal On Monday In Abu Dhabi
Published January 11, 2013
HELPING HAND: USA TODAY's Steve DiMeglio wrote McIlroy "has a new foundation to raise money for charity." He revealed Thursday "details of his first fundraising initiative for The Rory Foundation, which is set up to help less fortunate children around the world." McIlroy said in a statement: "When I was younger my parents sacrificed everything to allow me to play the game I love. Having that support from my family gave me the opportunity to chase my dreams. But I know that every child is not so fortunate. My aim is that The Rory Foundation will support children's charities big and small, around the world, and that we try to give kids that helping hand." The initiative is called the 6 Bags Project. In each of the first six tournaments McIlroy plays this year his golf bag "will carry the name and logo of a children's charity." During the tournament the bag "will be auctioned through www.roryfoundation.com with all monies raised going to the featured charity." The charity on the bag for McIlroy's first tournament is the Northern Ireland Cancer Fund for Children (USA TODAY, 1/10).