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SBD Global/January 11, 2013/Marketing and Sponsorship
Kia Motors Extends Australian Open Sponsorship Through 2018 For $53M
Published January 11, 2013
MORE TENNIS NEWS: The ATP and luxury watch brand Rolex have agreed on a new multi-year partnership in which Rolex becomes the official timekeeper of the ATP World Tour. In addition, Rolex has extended its existing sponsorship of the season-ending Barclays ATP World Tour Finals at the O2 Arena in London. The new partnership sees Rolex become an official gold partner of the ATP World Tour (ATP).