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SBD Global/January 9, 2013/Marketing and Sponsorship
Rory McIlroy Clears Deck For Expected Multimillion-Dollar Deal With Nike
Published January 9, 2013
OAKLEY PUSHES BACK: REUTERS' Keith Weir reported American sunglasses company Oakley has "launched legal action" to try to retain its sponsorship of McIlroy, who is set to become the new face of Nike. Oakley, owned by Italy's Luxottica, is challenging the move and "started legal action in its home state of California last month." In a statement, the company said, "Oakley's contract with Rory has a right of first refusal that permits us to retain Rory as an Oakley endorser by matching any offer he receives covering our products" (REUTERS, 1/8).