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SBD Global/January 9, 2013/Marketing and Sponsorship
Marketplace Roundup: Juventus Agrees To Deal With Energy Trade International
Published January 9, 2013
IN GERMANY: Bielefeld, Germany-based construction supply company Schüco "will drastically reduce its sports sponsorship deals and focus more on its core business." Company shareholder Hinrich Mählmann said the company's involvement in int'l golf will be "reduced to zero." An exemption is Schüco's stadium naming-rights deal with 3rd League club Arminia Bielefeld. The company said it understands its "local responsibility" and wants to enter negotiations regarding its SchücoArena naming-rights deal, which expires at the end of the year (NEUE WESTFÄLLISCHE, 1/7). ... The German Basketball Federation (DBB) has signed a new partnership deal with insurance group ERGO. The new partnership went into effect on Jan. 1 and runs through '14. The new partnership will, amongst other areas, focus on a renewed fan project (DBB).