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SBD Global/January 9, 2013/Marketing and Sponsorship

Yamaha MotoGP Factory Team Signs New Title Sponsorship Deal With Monster

Seven-time world champion Valentino Rossi has returned to Yamaha after two years with Ducati.
U.S. energy drink company Monster "will increase its MotoGP presence and become the title sponsor of the Yamaha factory team for at least the next two years," according to Roman Wittemeier of MOTORSPORT TOTAL. The company's black and green colors "will be featured on both YZR-M1 motorcycles, as well as on the overalls of both drivers, Jorge Lorenzo and Valentino Rossi, and the uniform of the whole team." The partnership between Monster and the Yamaha's satellite Tech 3 "is not affected by the new deal." In addition, current MotoGP world champion Lorenzo "received a personal sponsorship deal from Monster." The deal between Yamaha and Monster "will run through the end of '14" (MOTORSPORT TOTAL, 1/8).

BLACK GOLD: MOTORSPORT AKTUELL's Johannes Orasche reported Moto2 team Intact GP "has signed a new premium sponsorship deal with Germany-based motor oil company Liqui Moly." The new deal "takes immediate effect and runs for two years." Intact GP driver and defending Moto3 world champion Sandro Cortese "will, at the latest, feature the company's logo on his chest during the final testing session in Qatar on April 7" (MOTORSPORT AKTUELL, 1/8).
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