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SBD Global/January 9, 2013/Marketing and Sponsorship
Audi Signs Four-Year Deal With IOC To Replace Mercedes As Official Vehicle
Published January 9, 2013
The IOC signed a four-year agreement with Audi that makes its Volkswagen
brand the organization's official vehicle supplier. Audi replaces
Mercedes, which had been providing vehicles to the IOC since '91. The
Volkswagen brand will provide more than 40 vehicles to the IOC for use
in and around the organization's HQs in Lausanne, Switzerland. It also
will provide vehicles during IOC meetings around the world. The deal
runs through '16. Audi also sponsors the Int'l Ski Federation (FIS), the
U.S. Ski & Snowboard Association and national Olympic committees in
Germany, Russia, Switzerland and Finland.
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