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SBD Global/January 9, 2013/Marketing and Sponsorship

Audi Signs Four-Year Deal With IOC To Replace Mercedes As Official Vehicle

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The IOC signed a four-year agreement with Audi that makes its Volkswagen brand the organization's official vehicle supplier. Audi replaces Mercedes, which had been providing vehicles to the IOC since '91. The Volkswagen brand will provide more than 40 vehicles to the IOC for use in and around the organization's HQs in Lausanne, Switzerland. It also will provide vehicles during IOC meetings around the world. The deal runs through '16. Audi also sponsors the Int'l Ski Federation (FIS), the U.S. Ski & Snowboard Association and national Olympic committees in Germany, Russia, Switzerland and Finland.
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