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SBD Global/January 8, 2013/Media

BBC Sport Launches iPhone App, Android Version To Follow Suit

BBC Sport "has launched a new iPhone app to kick off '13, with an Android version to follow in the next few weeks," according to Stuart Dredge of the London GUARDIAN's Apps Blog. The app, which is free to download from Apple's App Store, "is a hybrid application blending HTML5-based web content with native iOS features." The content "includes news articles; live text commentaries and football scores; live streams of BBC radio stations 5 Live and 5 Live Sports Extra; social and personalisation features. Live video streams will be added later in '13." (GUARDIAN, 1/7). In London, Alex Masters wrote on the INDEPENDENT's Digital Digest Blog "the Android version of the new BBC Sport app is still in development, but is expected to launch in the coming weeks." BBC Sport Exec Product Manager for Mobile Services Lucie McLean stated on the official BBC Internet Blog that the Android app "still needs some more development work and testing to ensure it works on the wide range of Android devices available." The BBC is keen to point out that it "listened carefully to the feedback received" for its official London 2012 Olympics app. One of the biggest requests received was "support for larger screen sizes found in many Android devices, such as 7 inch tablets and large screen Android smartphones." The BBC also "plans to support Amazon’s range of Kindle Fire tablets, which are based on Google’s Android operating system, but will require additional testing once the Android app is complete" (INDEPENDENT, 1/7).
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