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SBD Global/January 8, 2013/Marketing and Sponsorship

NBA San Antonio G Tony Parker Leaves Nike For Chinese Sportswear Company Peak

NBA San Antonio Spurs G Tony Parker is leaving Nike for Chinese sportswear company Peak in a deal worth between €2M ($2.6M) and €3M ($4M) annually, according to Marc Limacher of SPORTUNE. Parker was receiving between €800,000 ($1.05M) and €1M ($1.32M) a year from Nike to wear its shoes. For several months, the Frenchman "was in negotiations with Nike regarding the development of his academy, which would have doubled the amount invested" the company had in the player. It appears "the proposal was refused" and Parker has opted to sign with Peak where he will become the company's brand ambassador. Peak also has endorsement deals with fellow NBA players Javale McGee, Jason Kidd and Shane Battier (SPORTUNE, 1/7).
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