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SBD Global/January 8, 2013/Marketing and Sponsorship

Marketplace Roundup: AC Ajaccio Signs Single-Match Shirt Deal

Ligue 1 club AC Ajaccio, which is currently the only Ligue 1 club without a main sponsor, has agreed to a one match shirt deal with start-up company The firm will have its name on on the club's jersey for this weekend's game against Paris St. Germain. Terms of the deal "were not disclosed" (FRANCE 3, 1/4). ... The Ghana FA revealed that the Ghana National Petroleum Corp. has become the official headline sponsor of the men's national football team for a reported $15M. The GNPC becomes the first state-owned Ghanaian firm to sign up as sponsor of the Black Stars (Ghana FA). ... Nike Golf added European Tour golfer Thorbjørn Olesen to its sponsorship roster. Olesen will be making his debut as a Nike Golf athlete at the Volvo Champions in South Africa on the PGA European Tour in January (Nike).

ATP KEEPER: Chennai "will continue to remain the the home of India and South Asia's only ATP Tour event," the Chennai Open, until '16. The Tamil Nadu Tennis Association has extended its agreement for three more years with tournament operators and organizers IMG Reliance and owners IMG. The Chennai Open will be conducted in collaboration between the TNTA and Tamil Nadu government (INDIAN TELEVISION, 1/7). Indian telecom company Aircel will end its naming rights sponsorship of the Chennai Open at the end of this year's series. The company is reportedly questioning "the value of the sponsorship." The end of the deal could result in relocating the series to another country, perhaps Turkey or China (ASIA SPONSORSHIP NEWS, 1/7).
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