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SBD Global/January 8, 2013/Marketing and Sponsorship

Real Madrid Extends Mobile Distribution Rights Deal For China With WISeKey

Real Madrid and digital information security company WISeKey reavealed the extension of an agreement signed last year for the exclusive distribution rights of the club's mobile content in China for the '12-13 season. Under the agreement, WISeKey and its Chinese partners will help Real Madrid monetize its brand value by distributing and marketing Real Madrid's mobile content to the estimated 150 million fans in the region. The agreement will allow for WISeKey to leverage its growing presence in China, the world's largest market of mobile consumers (WISeKey).
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