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SBD Global/January 7, 2013/Media

ARD, ZDF Receive Top Ratings For Winter Sports; Sport1 Gets 'Respectable' Indoor Football Ratings

Austrian Gregor Schlierenzauer won the third stop of the '12-13 Vierschanzentournee in Innsbruck, Austria.
German public broadcasters ARD and ZDF "obtained top ratings with their winter sports broadcasts on Friday," according to Manuel Nunez Sanchez of QUOTEN METER. The third of four ski jumping events of the annual Vierschanzentournee from Innsbruck, Austria, which aired on ARD, "attracted an average of 3.63 million viewers on Friday afternoon." The competition, which started at 1:40pm local time, "obtained a 26.6% market share." In the target demographic 14-49, ARD's broadcast was watched by 640,000 viewers, which translated into a "fantastic" 13.8% share. The ZDF "once again could count on biathlon," which aired on the channel from 5:10pm. The men's relay race from Oberhof, Germany attracted an average of 4.38 million viewers, which equaled a 21.4% market share. In the target demographic, 790,000 viewers tuned in to watch Russia's win. The number translated into a 11.9% share (QUOTEN METER, 1/5).

INDOOR FOOTBALL: QUOTEN METER's Sanchez also reported German sports channel Sport1 "received respectable ratings with its broadcast of indoor football tournaments on Friday." Starting at 1pm German time, Sport1 showed the indoor football tournament from Sindelfingen, Germany. The 23rd Junior Cup tournament "attracted an average of 160,000 viewers, which equaled a 1.2% market share." In the target demographic, 80,000 viewers tuned in to watch Schalke 04 beat VfB Stuttgart in the final. The number equaled a 1.8% share. Following the end of the Junior Cup, Sport1 "switched to the Frankfurt Ballsporthalle for a second round of indoor football." A total of 270,000 viewers watched the tournament from Frankfurter, which started at 5:30pm. The number translated into a 1% market share. In the target demographic, Sport1 attracted 90,000 viewers or a 0.9% share (QUOTEN METER, 1/5).
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