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SBD Global/January 7, 2013/Marketing and Sponsorship
ESPN, Budweiser Partner Through FA Cup; FA Cup Launches 'Battle Of The Bands' Competition
Published January 7, 2013
A BATTLE OFF THE PITCH: Meanwhile, the FA is launching a Battle of the Bands-style initiative to find an official FA Cup Anthem for '12-13, making live music a part of the FA Cup for the first time in its history. Six of some of the U.K.'s biggest music acts will battle to produce the soundtrack to the world's oldest domestic football competition, with the decision in the hands of the British public. Amongst the contenders are rapper Lethal Bizzle, grime artist Devlin and Leeds rockers The Pigeon Detectives (FA).