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SBD Global/January 3, 2013/Media

ZDF's Ski Jumping Broadcast Scores Sunday's Top Rating On German TV

Norway's Anders Jacobsen won the first event of the '12-13 Vierschanzentournee in Oberstdorf, Germany on Sunday.
German public broadcaster ZDF obtained Sunday's afternoon top rating with its winter sports broadcasts, according to David Grzeschik of QUOTEN METER. The first of four events of ski jumping's annual Vierschanzentournee from Oberstdorf, Germany, which started at 3:45pm local time, attracted a total of 5.45 million viewers. The number equaled a 27.1% market share, which gave ZDF the highest rating of the afternoon. In the target demographic 14-49, the event was watched by 1.4 million viewers or a 19.5% share. Prior to the ski jumping event, ZDF aired men's and women's cross-country skiing races. Men's and women's cross-country skiing, which started at 1:50pm, attracted 2.28 million and 1.61 million viewers, respectively. The numbers equated a market share of 13.8% for the men's race and 10.7% for the women's race (QUOTEN METER, 12/31).

BULLSEYE: QUOTEN METER's Grzeschik also reported the semifinals of the World Darts Championship on Sunday evening resulted in good ratings for private German TV channel Sport1. An average of 570,000 viewers tuned in at 8pm German time to watch Phil Taylor win his semifinal match against Raymond van Barneveld. The number equaled a 1.9% market share. In comparison to the channel's average market share of 0.8%, it was a very strong rating. In the target demographic, Sport1 attracted 350,000 viewers or a 3% share (QUOTEN METER, 12/31).
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