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SBD Global/January 3, 2013/Marketing and Sponsorship

The Football League Launches Online Research Panel For Sponsors

The Football League "is to launch its first online research panel for member clubs in the hope of providing sponsors with deeper insight when planning campaigns," according to Sebastian Joseph of MARKETING WEEK. The Changing Room initiative "launches this month and lets supporters share their opinions through discussion groups, forums and surveys on a number of topics." The panel "will feature 15,000 opted-in supporters who were chosen via the Football League’s and specific clubs’ customer databases throughout December." Feedback from the panel "will be used to offer the league’s partners insight into trends and opinions amongst supporters and help them develop more targeted campaigns." Additionally, the league "will review the data and use it to inform its commercial strategy moving forward" (MARKETING WEEK, 1/2).
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