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SBD Global/January 3, 2013/International Football
Beckham's Future: China Rumors Denied, Middle East Holds Hope, Australia Better Without
Published January 3, 2013
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NOT WORTH IT: In Sydney, Michael Lynch wrote if the recent reports about Beckham going to Shanghai are correct "then the dream of Becks ending his days as Aussie Dave ... are dashed." If the rumors are true, then "of course" it would be a letdown, "definitely" a dose of reality, and "maybe" the outcome of fanciful thinking. Still, "for all that massive publicity Beckham would have brought, and the new fans he would have attracted, he would have only been a short-term marketing ploy." To build the game long term, needed "is a commitment to excellence and the development of our own young talents, players who can star on the domestic stage before the best and brightest are sold to bigger clubs overseas." Also needed "is the development of a dedicated fan culture, the kind of emotional commitment to a team and a shirt that means supporters stick with the club through thick and thin and turn up at games irrespective of conditions" (SYDNEY MORNING HERALD, 1/2).