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SBD Global/December 31, 2012/Marketing and Sponsorship

Marketplace Roundup: Longines Named First Top Partner Of Int'l Equestrian Federation

Watchmaker Longines has become the first top partner of the Int'l Equestrian Federation (FEI) after agreeing to a long-term sponsorship deal. The deal makes Longines the official top partner, timekeeper and watch of the FEI. Longines will take on several FEI properties including the tile sponsorship of the FEI World Cup Jumping before the start of the new season in October (FEI). ... The Chinese FA, Chinese Super League and China Football Industry Development Corp. signed a partnership with Osports photo agency on Thursday. Osports will send photographers to cover all CFA events, including national team games, domestic leagues, the Asian Football Confederation Champions League and int'l friendlies (CFA).
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