SBD Global/December 28, 2012/Leagues and Governing Bodies

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  • NRL Drops Bon Jovi Ad Campaign, Seeks Fresh Approach For '13

    In keeping with the ''bold new era'' changes in the code, National Rugby League officials have ended their advertising association with American rock band Bon Jovi, according to Glenn Jackson of the SYDNEY MORNING HERALD. NRL Dir of Commercial and Marketing Paul Kind "confirmed the administration would not be using Bon Jovi's 'This Is Our House' ad campaign next year," ending the two-year association. Officials have decided that the advertising campaign for '13 "needed a fresh approach given the five-year, A$1.025B broadcast deal." Kind said, "For two years, [This Is Our House] has been fantastic for the game. The decision to move away from the use of the song is about being able to promote more broadly across all levels of rugby league, particularly when you consider the new TV contract" (SMH, 12/22).

    Print | Tags: Leagues and Governing Bodies, Australia
  • Indonesia's Olympic Committee Admits Country Has Fallen Short Of Sports Tourism Potential

    Indonesian Olympic Committee President Rita Subowo said that the "development of Indonesia's rich potential for sports tourism has been hampered by obstacles," according to the JAKARTA POST. Subowo listed "several factors hindering the local development of sports tourism." Subowo said, "We still lack promotion, media exaggeration about security and a lack of government’s attention." She added that a blueprint to develop sports tourism in the country "has yet to be developed." Subowo pointed out that there was a "need to capitalize on the tourism opportunities from sports events held in the nation" (JAKARTA POST, 12/22).

    Print | Tags: Leagues and Governing Bodies, Asia
  • UEFA To Appeal Serbia-England Sanctions Although Widely Viewed As 'Too Lenient'

    UEFA "has decided to appeal against sanctions imposed by its own disciplinary body on Serbia and England's U21 players," according to the BBC. England's Steven Caulker and Thomas Ince, as well as four players and two coaches from Serbia, were banned, "after a brawl at the game" in Krusevac, Serbia in October. UEFA also ordered Serbia to play its next competitive U21 match "behind closed doors," and fined them £65,000 ($105,000). The sanctions "have been widely viewed as being too lenient" (BBC, 12/26). UEFA said in a statement: "Having reviewed the motivated decisions for the sanctions imposed in this specific case, which have also been provided to all parties, the UEFA disciplinary inspector felt it necessary to immediately confirm his intention to appeal on UEFA's behalf" (UEFA).

    Print | Tags: Leagues and Governing Bodies, Europe, United Kingdom, UEFA
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