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SBD Global/December 28, 2012/Finance

Adidas CEO Optimistic Of '12 Sales; Strong In U.S., Russia, China

Adidas CEO Herbert Hainer told German newspaper Sueddeutsche Zeitung he expects sales to be "higher than €14.5B ($19.2B)" this year, according to REUTERS. So far, adidas has forecast sales of about €14.5B in '12, up from €13.3B in '11 (REUTERS, 12/27). DEUTSCHE WELLE reported Hainer said that sales volumes "could rise to €17M ($22.5M) annually by '17." Hainer said, "But the eurozone debt crisis is making it harder for us to achieve our objectives. The high unemployment rate and the economic woes especially in southern Europe aren't particularly helpful." He added, however, that "business was brisk in the U.S., Russia and China." Hainer stated that the German company's sales "would be boosted further next year through the introduction of a new generation of running shoes that could see the firm grow despite the lack of major int'l sporting events" (DW, 12/27).
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