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2012 Year In Review

Sports Business Hits And Misses

HIT: The London Games Opening Ceremony was hailed as a whimsical triumph by viewers around the globe, who heaped praise on Artistic Dir Danny Boyle's tribute to the host country. The visually-appealing show featured thunderous music, dancing beds, cycling doves and a cameo from Queen Elizabeth.

MISS: Spain's red and yellow Olympic uniforms became the punch line of many jokes during the London Games. Russian company Bosco provided the kits for Spain free of charge, but they were not free of ridicule. Spanish athletes Alex Fabregas and Saúl Craviotto posted pictures of themselves in the uniforms on their Twitter accounts, creating a social media frenzy ripe with criticism. Fabregas wrote: "Olympic outift, there aren't enough adjectives." Craviotto wrote, "At home trying on the Olympics clothes! better if I don't opine, I will leave it up to you guys..."

HIT: Team GB athletes, such as cyclist Bradley Wiggins, heptathlon champion Jessica Ennis, runner Mo Farah and tennis player Andy Murray all basked in the limelight of Gold Medal-worthy showings in the London Games. The lasting effect of the group's success was seen with the prospect of increased sponsorship deals and appearances, including Wiggins winning the 2012 BBC Sports Personality of the Year.

MISS: London Mayor Boris Johnson was tough to miss during the London Games, especially when he was dangling high above a crowd stuck on a zipline. Johnson got stuck dangling in mid air while riding a zipline as part of the London 2012 Olympic celebrations. Once stuck, Johnson, wearing a suit and a helmet, began waving two Union flags much to the delight of the crowd below.

HIT: If there was one beneficiary to the NHL being locked out in the U.S., it was hockey leagues in Europe. Scores of NHL players left the U.S. in the fall to sign deals with European clubs. Among them, Jaromir Jagr landed with Kladno in the Czech Republic. Evgeni Malkin, Alexander Ovechkin, Ilya Kovalchuk and Pavel Datsyuk are now playing in Russia. In Switzerland, Henrik Zetterberg, Joe Thornton, Rick Nash, Patrice Bergeron, John Tavares, Damien Brunner and Tyler Seguin have enjoyed success.

MISS: Brazilian footballer Ronaldinho took a costly sip of a soft drink this year. Coca-Cola terminated a $750,000-a-year sponsorship deal with Ronaldinho after he was seen sipping a Pepsi during a news conference. Ronaldinho was speaking to the press about an upcoming match when two Pepsi cans were placed on the table in front of him, and he sipped from one.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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