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SBD Global/December 21, 2012/Marketing and Sponsorship

NRL Newcastle Knights, A-League Newcastle Jets Agree To Nine New Sponsorship Deals

National Rugby League side Newcastle Knights and A-League club Newcastle Jets have revealed nine new sponsorship deals and renewals for '13. McDonald's has agreed to a two-year extension of its sponsorship of both clubs, which includes the naming rights of the McDonald's Family Hill at Hunter Stadium and support of the Ronald McDonald House Charities in Newcastle. OAK Milk will continue into '13 as the official milk supplier of both clubs, which sees branding at Knights and Jets matches through stadium signage, product sampling and goal-post branding. Several key media partnerships have been renewed. Radio 2HD/NEWFM has further extended its commitment to the Knights and Jets. 1233 ABC Newcastle will continue its relationship, including calling Jets games and promoting the Jets across Newcastle. Meanwhile, Power FM has re-signed with both clubs as a radio partner in the upper Hunter Valley. On the football side of the business, official tape supplier Victor Sports and official nutrition partner Musashi have renewed their agreements to support both teams. Lonsdale is a new sponsor and will provide casual clothing for the players and coaches of both teams. Bright Print Group will also continue as the official print supplier of both teams (Newcastle Knights).
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