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SBD Global/December 20, 2012/Marketing and Sponsorship

Brasileiro Club Atlético-MG Agrees To Two-Year $12M Kit Deal With Sportswear Company Lupo

Brasileiro club Atlético-MG President Alexandre Kalil revealed that sportswear company Lupo has agreed to a two-year deal worth R$25M ($12M) with the club, according to GAZETA PRESS. Kalil had already mentioned that the club was switching kit suppliers next season "but had not given a company name" until now. Kalil was "very happy" about the new deal, which was brokered by marketing agency 9ine. Kalil said, "So you have an idea of the increase in value, when I came to Atlético-MG our kit deal was worth R$1.7M ($820,000) and now this sum is much inferior to what we have just agreed to for the next two seasons." The Brazilian sportswear company "is looking to expand its brand with the construction of 50 more stores in '13." The company currently has 220 stores across Brazil (GAZETA PRESS, 12/19).
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