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SBD Global/December 19, 2012/Events and Attractions

Event Notes: Georgetown University Offers New Executive Certificate

Georgetown University’s McDonough School of Business will offer a new executive certificate titled The Global Business of Sports. This three-day program will run Jan. 22-24 and will teach participants how to apply int'l business practices to the landscape of sports. Participants will learn strategic frameworks to better understand the scope of industry, from techniques for gauging the marketplace and crafting brand-building plans, to customer engagement, measurement and retention (Georgetown University). ... National snowboard U-site championship will kick off on Jan. 7 in Zhalantun, northeast city of Inner Mongolia. The three-day event "attracts many teams to compete in Jinlong mountain ski resort, including Xinjiang, Heilongjiang, Jilin, Liaoning and so on" (XINHUA, 12/18). ... The Queensland Open will return to the PGA Tour of Australasia schedule in '13. With car manufacturer Isuzu as the naming rights sponsor for the next three years, the Queensland Open will be played from Aug. 22-25 at the Brookwater Golf and Country Club. The tournament will carry official world golf ranking points in addition to the A$110,000 ($115,800) prize purse (PGA Australia).
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