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SBD Global/December 18, 2012/Media
ServusTV's DEL Ratings On Upward Trend; ARD Scores High Winter Sports Ratings
Published December 18, 2012
SNOW SPORTS: DWDL's Alexander Krei reported German public broadcaster ARD "broke the 4 million viewers mark for its coverage of women's biathlon race on Sunday." A total of 4.08 million viewers tuned in to watch the race, which equaled a strong ratings share of 22.4%. In the target demographic, the race received a 14.4% share. Ahead of the women's race, the men's biathlon race attracted 3.56 million viewers or a 21.6% share.
TROPHY TIME: German public broadcaster ZDF attracted 2.78 million viewers to its broadcast of the Athlete of the Year Awards. The number equaled a 13.9% market share.
WRESTLING WOES: German pay-TV channel Sky "will not show TNA (Total Nonstop Action) Impact Wrestling in '13." The reason for the end of the cooperation is reportedly a strategy change at TNA Wrestling, where management is unsatisfied with the pay-per-view sales numbers (DWDL, 12/17).