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Marketing and Sponsorship

Marketplace Roundup: Norwich City Signs Deal With Front Row Marketing

EPL Norwich City FC signed a three-year consulting agreement with Comcast-Spectacor subsidiary sports and marketing firm Front Row Marketing Services. Comcast-Spectacor will attempt to help the club expand its brand globally and identify new sponsorship opportunities. This is Front Row's first partnership with an EPL team (Norwich City). ... Liga ACB club Bilbao Basket has agreed to extend its sponsorship with insurance company Surne (ACB). ... Swiss home improvement retail chain Bauhaus will become the new main sponsor of the Vierschanzentournee. The contract was closed with Infront Sports & Media, the official marketing partner of the ski jumping series, and guarantees Bauhaus comprehensive advertising presence at all four of the event venues in Oberstdorf (Germany), Garmisch-Partenkirchen (Germany), Innsbruck (Austria) and Bischofshofen (Austria) (Infront). ... Australian Football Leauge club Greater Western Sydney Giants agreed to a new three-year partnership with property development company Dyldam as their official shorts partner from '13. Dyldam initially joined the Giants in '12, supporting the club through corporate hospitality and match-day signage and have committed long term to the club’s future (GWS Giants). ... Ducati Australia & New Zealand has revealed its sponsorship of the Kellogg’s Nutri-Grain Surf IronMan Series and IronWoman Series, with winners of both series riding away on an iconic Monster 659 ABS motorcycle. The IronMan and IronWoman Series will see Australian athletes compete in the ocean-based competition (Ducati Australia & New Zealand). ... Australian Rugby Union and beverage company Lion Co. announced the renewal of their decade-long partnership for a further three years. Lion also revealed Hahn Super Dry and Hallett Wine as the official beer and wine of the Quantas Wallabies (ARU). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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