SBD Global/December 18, 2012/Marketing and Sponsorship
Marketplace Roundup: Norwich City Signs Deal With Front Row Marketing
Published December 18, 2012
EPL Norwich City FC signed a three-year consulting agreement with Comcast-Spectacor subsidiary sports and marketing firm Front Row Marketing Services. Comcast-Spectacor will attempt to help the club expand its brand globally and identify new sponsorship opportunities. This is Front Row's first partnership with an EPL team (Norwich City). ... Liga ACB club Bilbao Basket has agreed to extend its sponsorship with insurance company Surne (ACB). ... Swiss home improvement retail chain Bauhaus will become the new main sponsor of the Vierschanzentournee. The contract was closed with Infront Sports & Media, the official marketing partner of the ski jumping series, and guarantees Bauhaus comprehensive advertising presence at all four of the event venues in Oberstdorf (Germany), Garmisch-Partenkirchen (Germany), Innsbruck (Austria) and Bischofshofen (Austria) (Infront). ... Australian Football Leauge club Greater Western Sydney Giants agreed to a new three-year partnership with property development company Dyldam as their official shorts partner from '13. Dyldam initially joined the Giants in '12, supporting the club through corporate hospitality and match-day signage and have committed long term to the club’s future (GWS Giants). ... Ducati Australia & New Zealand has revealed its sponsorship of the Kellogg’s Nutri-Grain Surf IronMan Series and IronWoman Series, with winners of both series riding away on an iconic Monster 659 ABS motorcycle. The IronMan and IronWoman Series will see Australian athletes compete in the ocean-based competition (Ducati Australia & New Zealand). ... Australian Rugby Union and beverage company Lion Co. announced the renewal of their decade-long partnership for a further three years. Lion also revealed Hahn Super Dry and Hallett Wine as the official beer and wine of the Quantas Wallabies (ARU).
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