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SBD Global/December 18, 2012/Marketing and Sponsorship

Second-Tier Hockey Club Heilbronner Falken Teams Up With Dubai Billionaires

German second-tier hockey club Heilbronner Falken "has found a replacement for its insolvent sponsor Gaukel," according to Stephan Sonntag of STIMME. On Friday evening, fans "were surprised when they saw 'City of Arabia' written on the back of the players' jerseys." The team "has signed a sponsorship deal with Dubai-based billionaires Ilyas and Mustafa Galadari." City of Arabia "is the brothers' signature project" in which they want to build a new city district in Dubai, UAE. The current deal between City of Arabia and Heilbronner Falken "runs through the end of the season." Talks about an extension of the deal "are currently underway" (STIMME, 12/16).
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