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SBD Global/December 17, 2012/Media

BBC To Broadcast Euro 2013 Games of England Women's National Team

The BBC will "broadcast all of England's UEFA European Women's Championship games" when the team heads to Sweden in July, according to the BBC. The deal "will see live coverage of all England's matches, both semifinals and the final shown across BBC Two and BBC Three." In addition, "all other peak-time matches will be broadcast on BBC Three." BBC Dir of Sport Barbara Slater said, "The response to women's football at London 2012 showed that there is a strong appetite for it" (BBC, 12/14). RADIO TIMES' Ellie Walker-Arnott noted though the men's UEFA European Football Championship "is always given extensive coverage on the BBC," the women's championship "is yet to receive the same treatment." The move "will please plenty of sport fans as well as Culture Secretary Maria Miller," who recently called for broadcasters to show more women's sport on TV as a "legacy from the Games." The England women's football team has "a good chance of reaching the final stages of the championship" (RADIO TIMES, 12/14).
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